Enhance Your Keywords
Think about it – most information searches begin on the Internet. Prospect customers go to Google and search for answers. If you’ve optimized your site correctly, your site, product, or blog post will come up within the first page or two of a search engine. To optimize your website correctly, your business will need to carefully choose keywords, and more.
Choosing and enhancing keywords is an extremely important step in the customer search process. Don’t forget that a huge part of decision making takes place on the Internet – you want your information to pop up during a search. To read more on this topic, I recommend checking out Hubspot’s free download on search engine optimization, or looking into Google AdWord’s Keyword Tool.
Kick Off a Competition
Nothing gets people more excited than a little competition. People want to be apart of the party and get involved with a brand. Grow your brand by offering a free product giveaway; people will enter and sign up to learn about the brand. Furthermore, host a contest – people will jump on board to join conversation and be apart of the action. Apps such as ShortStack allow companies to customize their Facebook page with competitions, contests, promotions, forums and more.
In the end, if you’re going to host a contest, be sure to comply with Facebook’s contest rules.
Although you may be a company, or a corporation, or a mom and pop shop, never forget who your customers are and how they will respond. Always put yourself in the customers’ shoes when you send out marketing correspondence or create social media posts. How would you respond? Do you sound like a robot? Are you responding to your fans questions and concerns? Always think back to how you would react. If a corporation didn’t respond to your question would you think of them differently? If a company was impersonal with their email blasts would you be more likely to unsubscribe? I’ll leave you with those questions to ponder.
In the end, there are handfuls of ways to convert strangers into fans. I picked three that I thought were fun, exciting and fresh: enhance keywords, kick off a competition, and be human. Lastly, remember to choose strategies that align with your target goals.
What is one way your business turned a stranger into a customer?
Have you used any contest apps worth recommending?